Align Your Life Purpose with Your Business for Greater Impact, Profits and Fulfillment.

I believe in the power of branding on both a personal and professional level. When your life purpose and business focus are aligned, you can create an incredibly high-impact brand that changes the lives of others while bringing you unbelievable levels of fulfillment and happiness.

Sure, you can do good work in a business that isn’t perfectly aligned… but you’re always going to feel like something is missing. You’ll feel drained at the end of the day and you’ll find yourself on a roller coaster of ups and downs, with the downs becoming more prominent. You won’t feel motivated and you won’t feel fulfilled.

When you’re in alignment, not only will you begin to produce GREAT work, but you will find yourself buzzing with raw inspiration and energy around the clock! You will LOVE your clients, marketing your business, creating content and you’ll LOVE diving into each and EVERY work day. Monday will lose all meaning and you’ll find it hard to shut down and not work all day and all night.

How to determine your purpose in life.

1) Get Clear on Your Personal Values

Our personal values clearly define what we consider to be important, meaningful and essential in our lives. If you value integrity, then you don’t believe in telling a lie of any size, you never disregard the law and you believe in being a fair, honorable person. If you value innovation, then you believe in thinking outside of the box, constantly pushing limits and high-level, creative thinking.

You need to be 100% clear on your personal values if you’re going to discover your purpose and successfully align it with your business.

Action Step ›› List out all of the words you feel best represent your personal values. Narrow down this list to 3 – 5 values that are absolutely indisputable and are, in your eyes, essential to the way you live your daily life. Some example words include integrity, timeliness, compassion, creativity, innovation, community, respect, honor, service, etc.

2) Listen to Your Inner Voice

While it does take practice, learning to listen to your inner voice and truth is not impossible. In my experience, your inner voice will speak to you about your purpose or passions in what I like to call simple truths. Simple truths are simple statements that pop into your head over and over, to which you don’t respond with rejection, disbelief or even acknowledgment.

Simple truths will start out as passing thoughts that will make you pause. The longer you ignore these truths, the more frequent they will become! They will begin to tug at your heart and cause you a great deal of distraction as they turn from small to LOUD and nagging.

If you want to find your true purpose in life, you have to learn to listen to those simple truths.

Action Step ›› Make note of the simple truths that have been popping into your head for some time. Remember that these will be things you don’t necessarily argue against or believe at the time they occur. The ones that pull at your heart are usually the most telling.

3) Get REAL and be HONEST!

For just a moment, stop worrying about what everyone else expects of you, what you think you should be doing or what makes the most sense. What do you really, REALLY want to do with your life? What do you feel CALLED to create in the world? When you envision your ideal life, what are you doing? Where are you and who are you with?

This isn’t as easy as it sounds… You may find that your answer continues to change the more you think about it. And that’s AWESOME because the more times you attempt to truthfully answer this question, the closer you’re getting to discovering your true purpose in life.

If the answer to this question doesn’t make every single cell in your body burst with excitement, emotion or intense flutters of fear and KNOWING, then you’re not there yet. And if you don’t REALLY know what it means to feel those things in every single cell of your body, then you most definitely aren’t there yet. Because when you know, YOU KNOW.

Action Step ›› Answer the question, “What do you really, REALLY want to do with your life?” until every cell in your body screams in excitement or you burst into tears of joy and relief (or fear :D). Go. And don’t wimp out on this one, it’s the most important part.

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