4 Signs it’s Time to Polish Your Brand’s Online Presence
Day by day, you dedicate huge chunks of your time to show up online… and yet nothing happens.
If this is you, it may be time to review what exactly you’re doing and how you’re representing your brand online.
Yes, consistency matters but doing it the right way matters too!
And the best part? It really doesn’t take much to see a massive difference in your results!
Here’s how to tell if your business can use a bit of polish and what you can do to upgrade your online presence.
1. You’re not consistent with your branding
Are you using a different color/font in your graphics every time you post on Instagram to spice things up? Perhaps you update your web theme every now and then to see if that improves conversions?
Well, you’re not doing your business a favor… in fact, you may be confusing your visitors!
Once you go through the complete branding process properly – beginning with your why and ending with color palettes – then stick with it. Trust me, it’s not something only big corporations do!
On top of that, being consistent in the way you show up tells that you’re serious, dedicated, and know what you’re doing. Remember, not branding is branding too!
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2. Your inbox is empty
While there are certainly dry spells in anyone’s business, an inbox that’s constantly empty is usually not a good sign.
To tackle this challenge, first start with diving even deeper into your target audience.
Who exactly are you after? What’s the problem you promise to solve? What do they need but don’t know they need it? How do you show that you can help solve their problem?
If you’re a writing coach, don’t just state your program is for everyone who wants to improve their writing. That’s just too broad! Try niching it down – you’re a coach who helps busy entrepreneurs communicate better and improve their business just by relying on words.
3. Your clients are confused as to how you can actually help them
Imagine this: you enter a store that looks fabulous. But you look around and can’t find that thing you’re looking for… what do you do? If there isn’t anyone nearby, you turn around and leave!
A similar thing happens if someone lands on your website and social media page but can’t find what they came for… or don’t know where to look!
That’s why it’s crucial to create an offer that’s visible but also, clear enough.
A good way to test this is to perform a quick litmus test. If someone’s visiting your website for the first time, would they be able to connect the dots (who you are and what you do) in 3 mouse scrolling or less? If no, then you know you’ve got some work to do.
4. Your only sales strategy is cold pitching your offer
The beauty of having an online presence is that it should help you get a constant flow of new clients that arrive at your (online) doorstep.
Of course, that doesn’t mean you shouldn’t pitch your services altogether… quite the contrary! However, if the only way you’ve signed a client is by doing some cold pitches, it might be time to reconsider your online strategy.
A good way to grab the attention of the public is to selflessly share your knowledge online and establish yourself as an authority. Yes, it may be the slower route but it’s the one that’s going to bring the maximum results.
Are you ready to forever change the way you do business?
Check out some of our branding services, including audits, coaching, and websites here! We’d love to support you in ensuring your brand is clearly communication with the right people.
