4 Ways to Get More Exposure for Your Biz (Without the Yuck!)

February 26, 2020

Beginnings are sure hard – been there, done that.

For me, one of the hardest parts was learning how to put myself out there.

It’s just that it felt so overwhelming to stand in front of the world and shout who I am and what I do! Yup, that’s how putting myself out there felt back then – as if I’m screaming from rooftops and nobody cares to listen!

Ever since then I’ve learned that one: that’s just not how I should feel about self-promotion and two: there’s a right and a wrong way to do it.   

With that in mind, here’s how you can get a bit more exposure for your brand-new business, the right way, without having it feel like a yuck sales strategy.  

1. Start blogging.

Blogging is an excellent way to not only get some traction but also, to get noticed as a thought leader in your industry.

And it doesn’t require you to leave the comfort zone too soon and too fast. You can blog right from the comfort of your home while wearing PJs! (I’m looking at you, introverted solopreneur!)

Pick 1-3 categories closely related to your niche and get down to writing.

No idea what to write about? Share tips and tricks, be helpful, and don’t forget to mention how you and your idea can change other people’s lives!

2. Host a local event.

Offline events are often underestimated but there’s nothing more powerful than making real-life connections.

Pick whatever you’re best at and then plan your event around it. Do a one-hour workshop, teach a short class… or if people skills are your forte, do a quick meet-and-greet brunch.

As long as you’re offering great value out of your event, people will come.

By the way, don’t let the logistics of organizing an event scare you.

You don’t need a fancy venue or stage lights – you just need more people hearing about your idea, even if that’s in a local café!

Pro tip: Use the online world to find people interested in attending! A Facebook event is a good way to start but don’t undermine the influence of Facebook groups.

3. Be a guest on someone’s podcast.

Podcasts are so much more than background noise while you’re working out. People actually listen to them!

Explore popular podcasts in your niche and get in touch with the hosts. I assure you, most of them are on the lookout for the next guest.

Doing this won’t only put you in front of an audience that’s possibly interested in your product, but you’ll also get to build connections with established people in your industry.

Bonus points: Podcasts are easier to make than video content, which can be a bit more challenging for beginners!

Pro tip: If you feel like you’re ready, by all means – start your own podcast!

4. Reach out to (local) media outlets. 

Doing PR may sound scary, but don’t let that stop you from shedding some light on your business!

You’d be surprised how often media outlets – even major ones – are ready to publish your story. Look for the ones your target audience is reading or watching and find out how to get in touch with the main editor. 

Of course, that doesn’t mean you’ll instantly go viral (that has happened too though) but a bit of extra exposure surely can’t hurt a new business! 

What’s your strategy for getting more exposure? Have you ever tried any of the strategies broken down here?

My writing has moved to Substack!

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