Lo and behold, the day you were waiting for is finally here: you have your own website!
The big question now is, what exactly do you need to put on there?
If you’re completely new to this, then you should know that there are different types of pages you should include on your website. But don’t let the plural there scare you!
With just a little bit of upfront planning and structuring, you’ll soon have a website you’re proud of! 😉
Read on to find out what are the essential pages you need to have on your website and what you should include on each page!
Think of your homepage as the storefront of your business.
The ideal homepage doesn’t only show what your business is about… it also confirms to the visitor whether (or not!) they’ve found what you’re looking for.
Depending on the type of business you have, use this part to show bits and pieces of your business. Think along the lines of not only what you do but why you do it.
For instance, you can include a brief explanation of what you do, a short overview of your products and services (and how they help people!), and a few testimonials to build some social proof.
In the end, don’t forget to call visitors to action – buy something, sign up for a newsletter, download a freebie, and so on.
Pro tip: Put a lot of effort into the so-called above the fold. That’s the first thing visitors see when they land on your website, so you may want to be very strategic with what you place there.
About me page
If you think no one reads Aboutpages… well, think again! 😉
About pages are an excellent opportunity to tell your story to the world.
How did your business come to life? When did you get the idea? What’s your mission? What’s your vision? Who are you committed helping to?
If you feel like it, you can also add some personal touches to your About page. You can add a line or two about your family or what you love to do in your free time to connect with your audience on a deeper, more personal level.
Pro tip: Remember to add a professional headshot of yourself on your About page. People want to know who they’re interacting with!
Products and services
Also known as a Work with me page, this page is an absolute must!
On this page, make a breakdown of everything you offer. Add everything essential a (potential) client would like to know: available services, products you sell… as well as a few reasons why someone should work with you.
Let’s say you’re a writing coach, who also happens to sell a book on writing. On the page, include the different writing packages and plans you have but alsodo a breakdown of what your writing book includes.
Pro tip: Make sure to include plenty of testimonials here – they add lots of credibility!
The contact page is meant to be one thing only: help visitors get in touch with you easily.
That means you should keep it simple – and clutter-free!
Include useful information like (business) name, mailing address, important phone numbers, location, and so on.
Often times, you get to include a contact form here. If you choose to do so, always opt for the most basic contact form to make it easier for people to get in touch with you.
Should you have anything else?
Well, these four pages are pretty basic but more than enough to get you started.
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What pages are you going to include on your new website? Grab a pen and paper and write down the structure of your website to make things easier for yourself!