Phew – what a time to be alive!
There’s so much going on with the world right now, and it’s completely normal if you’re feeling anxious, overwhelmed, or just plain helpless.
Trust me, you’re not alone. Hundreds of thousands of entrepreneurs and small business owners are literally in the same boat.
And while there’s not much we can do to change the world right now, there are ways to cope with the situation and shift our focus on what we can control.
With that being said, here are some ways to ease the uncertainty and find your voice and footing during a crisis!
1. Shift your focus online
I’m going to assume a large chunk of your business was already online, but in case you had a brick-and-mortar store, now’s the right time to go fully online. Orders, payments, deliveries, getting new leads… everything!
Can’t do any business right now? Then work on increasing your brand awareness and providing value to others… it won’t go unnoticed once life gets back to normal.
If you can do business right now, then you probably have mixed feelings about pitching in the middle of a pandemic. It’s strange, I get it!
However, there are people out there still looking to buy the services you offer… and let’s be real, you still need to pay the bills. As long as you stay tactful, considerate, and respectful, you’re not doing anything wrong.
Pro tip: Do you know what it takes to nail social media marketing?
2. Talk to your community
Social distancing doesn’t equal social isolation. There’s no better time to talk to your online community and get them even more engaged!
A great way to get more engagement is to show up daily on the channels you use to communicate with your community. Let’s say, you can do a Facebook Live or post an IGTV video.
Now, I know videos are not the first choice for many, but before you completely dismiss the idea, give it a go! It’s not that hard, I promise!
No clue what to talk about? It’s simple – talk to your community as if they are close friends. Ask about their day. Talk about favorite TV shows. Let them know they’re not alone in this!
3. Pivot – don’t pause
It’s so hard to plan long-term at the moment. I know you probably had plans that failed, as did I!
But even if we can’t do much to predict the future, we can still work with what we have. Now’s the best time to let your entrepreneurial spirit shine through and come up with new creative solutions.
Pivot, don’t pause!
Put on your thinking hat: how can you and your business adapt to this new world? Is there a particular problem that you can provide a solution for right now?
Have a brainstorm session and write down all of the ideas that you get – you never know what will shine through!
READ NEXT: How to Tell If You Have a Killer Business Idea!
4. Openness – your new best friend!
I won’t annoy you with all of the watered-down positive thinking advice we all see online. Keeping your rose-colored glasses on isn’t exactly a breeze right now, so don’t be too hard on yourself.
That said, I am going to tell you to stay open. Be optimistic and expect new opportunities and possibilities. Yes, things are hard. Yes, we don’t know when things will go back to normal or what “the new normal” will really be.
But, truth? There’s always possibility and opportunity if you’re open to seeing it.