Nail Your Marketing Strategy Right From The Start

Business Building Tips

October 20, 2020

Ready to show your big idea to the world?

The right marketing strategy doesn’t only look good on paper but it actually helps you launch a successful business.

Over the years, I’ve tried and tested dozens of different things for different people!

Here are a few pointers that may help you nail your strategy right from the start.

Plan big, act small

Having big dreams and setting big goals for yourself is nothing to be ashamed of. Actually, that’s phenomenal!

But when it comes to strategizing how you’re going to *actually* hit those goals, then you have to learn how to break them down.

My favorite method is breaking up larger SMART goals into bite-sized milestones.

Smaller milestones aren’t only more attainable and easier to measure but they’re also excellent for boosting morale. If you play it smart, you can hit – and celebrate! – a milestone every week!

Marketing isn’t done only online

We spend a lot – really, a lot! – of our time online, especially over the last few months, so it’s easy to assume you’d have to focus all of your marketing efforts online.

However, a successful marketing strategy incorporates both offline and online activities.

While you’re busy creating the perfect feed or listing topics for your first blog post, don’t forget about more traditional methods.

For example, attending (or hosting!) a workshop or doing a good ol’ PR with a local newspaper is amazing to get a few more pairs of eyes on your business.

Master storytelling

Getting your story right is what could make – or break – the success of your business.

A well-crafted story is one of your biggest business assets, even if it doesn’t seem like that! Incorporate it within your branding and strategy and you have a winning product already.

Don’t forget that nowadays, doing business is no longer about cold transactions – it’s all about building a relationship with your audience.

Clients and customers love connecting with their favorite brands (yes, your small business is a brand!), and a strong story is what sets the scene for that friendship to begin.

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Be aware who you’re talking to

Speaking of building a relationship with your audience… Are you aware which person you’re exactly after?

Move past the demographics and the such and go deeper into your ideal customer to find out exactly what you need to do in order to get noticed.

Let’s say, if you’re a life coach, it’d be good to niche down your market to a particular group: women who want to find success or women who want to find love, or women who want to become more productive. Three completely different audiences!

Of course, this largely depends on your area of expertise but you get my point here.

Pace yourself

I understand it’s tempting to want to do it all at once but we’re learning how to strategize here, right? Strategizing often includes a lot of patience.

For instance, don’t try to conquer the online world all at once. Chasing retweets while filming YouTube videos and doing photoshoots for Instagram is incredibly hard.

Don’t get me wrong, you should get your hands busy with work. Just choose one area of focus at a time.

In the beginning, you may want to focus more on raising your brand awareness, so think well how you can do that. It’s only then that you can think about how you can get leads and convert them into high-ticket clients.